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Concision. (Sounds like I made up another word.) It's the idea of being concise our ongoing communication with others, both written and oral.

Many take forever to say so little. These are the same people who spend a lot of time in meetings. Some who may have little to say use lots of words to say what could be said in a few words. It is boring. It wastes time. It reduces productivity. Theirs and yours.

I do not suggest that all of our communications ought to be reduced to one or two words. There ought to be time in the workplace for idle chat. It leads to relationship building and a better quality of life. However, it is sometimes more productive to simply say "blah" rather than "blah, blah, blah".

As a practical matter, it is becoming more and more important to be concise as we drown in this era of information overload. We get more information impressions in one day than our great-grandparents 100 years ago got in a lifetime. Think about it. 100 years ago, you may have looked a seed catalog, a shared newspaper, and an occasional book, if you owned one. Today, we have information coming at us from all directions.

The average working businessperson receives, on average, 150 new communications each day via telephone, voicemail, mail, fax, and email. When email became available a few years ago, it was supposed to take the place of a lot of other communications, including first class mail. The truth is, all other forms of communication have held their volume (or even increased) and we now have email to deal with on top of it all.

Want to be more concise in your communications and save time? Here are two suggestions.

1. Think before you communicate. Before you make that call or meet with someone, think out what you how hope to accomplish. A lot of extended, unnecessary communication is in search of a purpose of the communication in the first place. When you know what you are trying to accomplish, when you achieve, it is over and you can move on.
2. Practice. When you write an email to someone, look it over before you send it. See if you can say what you need to say in fewer words. I use this technique in a communications class I teach for MBA students. I ask them to write a five-page paper. They submit it, I return it, and ask they re-write the paper in four pages, but cover all the essential points from the five page paper. They later re-write the same paper as a three, two, and one page paper. Each must contain all that was covered in the original five-page work. It's a tough assignment but with practice, they get better at saying more with fewer words. You can too. If you write something, re-write it several times, each time making it shorter than the previous attempt. The more you practice, the better you'll get.

About The Author

Dr. Donald E. Wetmore
Professional Speaker
Productivity Institute
Time Management Seminars
60 Huntington St., P.O. Box 2126
Shelton, CT 06484
(800) 969-3773 (203) 929-9902 Fax: (203) 929-8151
Email: ctsem@msn.com
Visit Our Time Management Supersite: www.balancetime.comwww.balancetime.com

Professional Member-National Speakers Association

# posted by hieej : 10:16 AM  0 comments

Quantum leaps in income increase is switching from car free insurance online quote 'doer' studentloan consolidation your thing to a marketer of your thing and viewing yourself as a marketer of "....." product, service or company rather than owner or salesman of XYZ business. Most people hear it and conceptually get it but actually very few people implement or apply it.

One of the creative thinking or entrepreneurial thinking games everyone should engage in is life assurance quotes if I couldn't continue as I am continuing in my business? What if the current form of media was taken away from me? What if the road closed?, what if a large competitor comes to town?, what if, in your business one or two people could not perform a function properly?"

Business people don't proactively contemplate or actively engage in creating different marketing avenues to increase profit. Computerized databases, sequential mailings, loyalty programs, voice broadcasts, comment cards, industry newsletters, referral programs are some of the many great marketing ideas out there. Yet many business owners believe that this type of simultaneous marketing is reserved the few corporate giants.

See another big way exploding income is doing thing simultaneously rather than sequentially. Business owners normally say we will do one thing, see how it pans out, then next month try something else or implement the next strategy, 2 months later something else. student loan consolidation rate you need to have R250,000 a month you tip the scale in your favour if you have 15 ideas all implemented together. There are many great marketing ideas out there, District of Columbia Lemon Laws many of them together you will have a good idea of what works in your industry and what doesn't, you have a roadmap of what leads to larger profits, every year you don't have to reinvent the wheel.

Tracking and measurement is indicative of your results or ROI. Large businesses tend to put out many advertising campaigns through different media, but have NO idea where their business is coming from. I was consulting to a large Insurance corporation, who sponsors an extremely successful football team. They now have a mass of people aware of who they are (most don't know what they do!) but to not have a product that caters to the masses of football lovers. They can say they have spend X amount over X months and come up with Y but cannot tell you from which media Y came from. They cannot divide the pie of Y's into the 10 media outlets they used and subsequently are spending and wasting millions of Dollars. Market, media and message match must be precise and measured!

If you think your business or you does not have the time, think about this, when you track your different forms of marketing through different forms of media you come up with a lot of "Aha's" about your marketing that will open up your eyes. A promotion you thought was great because you personally liked it, may not be as successful as you think when you start tracking it. You have factual prove as to the responses of your target market. The upscale of implementing a tracking system is; your marketing road map for years to come.

Your tracking system doesn't have to be expensive, complicated or hard to implement.

This is a level of sophistication few business owners are willing or dare to try. Yet it provides you with invaluable information as to what must be done to keep customers walking in your door, willing to spend, wallet in hand. MOST business the doors open at open time and the closed sign in turned to open. THEN someone stands at counter or reception and hopes something happens.

David Leslie is owner of GettingOnTop and writes on a variety of subjects. To learn more about profitable business, finance and marketing strategies visit www.gettingontop.comwww.gettingontop.com or start your own home based business with multiple income streams by visiting www.zankeemoney.comwww.zankeemoney.com

# posted by hieej : 6:03 AM  0 comments